Levi’s® Brand Introduces Revolutionary Fit System

This is the most happening counter at Mid Valley today, Levi’s® Curve ID. I was wondering if there is any sales as lot of ladies squeezed in there to choose their jeans. In fact, Levi's is introducing their new line,Levi’s® Curve ID, utilizes a revolutionary fit system based on shape, not size.

Levi’s® designers created a new approach to measuring a woman’s body and identified three distinct body types that account for 80 percent of women’s shapes universally. The three Levi’s® Curve ID fits are based on these universal body types.

Three custom fits based on the difference between the measurement of a woman’s hip and seat – the greater the difference, the more curvy the body – and include:

Bold Curve– designed to honor genuine curves
It is designed to hug the waist, without gapping or pulling. If jeans usually fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.

Demi Curve – designed to fit even proportions
It is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve.

Slight Curve – designed to celebrate straight figures
It is designed to define a woman’s waist, while accentuating her curves. If jeans usually fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.

Every lady can have a RM20 rebate on their jeans after done the measurement by Levi's staff. I have been told that I'm suitable for Slight Cut jeans after the measurement. Then we go choose for our size and changed it in the fitting room. It is a long queue...

After that, we filled their database in order to have a portrait snapshot by Michelle Yong with the jeans and a 4R size photo is printed for free to us :p I'm enjoyed the 5 minutes of photo shooting and i'm also proof that i have no talent to be a model..